CELEBRATING THE COMMUNTIY
In the heart of Singapore’s bustling cityscape lies a remarkable treasure trove – our beloved heartlands. These vibrant neighbourhoods have played a vital role in shaping the tapestry of our nation’s identity, showcasing the rich diversity, inclusivity, and authenticity that make us who we are.
The heartlands offers something truly unique. It’s a place where neighbours know each other by name, shopkeepers greet you with warm smiles, and also where you can experience a slice of genuine Singaporean life.
Here you’ll ﬁnd an inclusive environment where everyone belongs. Regardless of your background, abilities, or ages, you can connect with fellow Singaporeans and celebrate as one big family. Unity is our strength, and the heartlands embodies this unity in diversity.
The Heartlands Festival isn’t just a festival; it is a journey into the heart and soul of Singapore. It’s a tribute to the unsung heroes of our heartlands. We celebrate their dedication which often goes unnoticed, but forms the very pulse of our community. It’s a chance to savour the diverse ﬂavours of life around here and embrace the warmth of inclusivity.
Last year, the Heartlands Festival ‘connected generations’, where we celebrated and discovered our collective, lesser-known stories across generations between people, places and food. This year, we’ve undergone a brand refresh, and the excitement for what’s in store is almost palpable. Look out for our new mascot Hearty, an embodiment of unity, inclusivity and the essence of community as we embark on this journey.
Be a part of the Heartlands Festival and celebrate what truly makes us special!