About Us

Set up in March 2019, the Heartland Enterprise Centre Singapore (HECS) is a dedicated centre to champion the rejuvenation of heartland town centres and businesses. HECS works closely with merchant associations to tailor their enterprise transformation efforts, workforce upgrading programmes and place-making activities. In addition to supporting merchant associations, the centre provides business advisory services and also conduct upgrading programmes for heartland merchants.

HECS is a wholly-owned subsidiary of The Federation of Merchants’ Associations, Singapore (FMAS) and supported by Enterprise Singapore.  Our three key pillars of work are business transformation, workforce upgrading and placemaking.  Participating Merchants’ Associations include Ang Mo Kio Constituency Merchants’ Association, Singapore Bedok Town Merchants’ Association and Chong Pang City Merchants’ & Hawkers’ Association.

Mission & Vision

To be the catalyst that transforms precinct through placemaking, revitalising of heartland
enterprises and upskilling of workforce.

                  Champion the rejuvenation of                   heartland businesses

      Three Pillars of Work

1. Business Transformation 

​2. Workforce Upgrading

3. Placemaking