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Heartland Enterprise Centre Singapore (HECS) was established in 2019 as a subsidiary of The Federation of Merchants’ Associations, Singapore (FMAS). Fully funded by Enterprise Singapore (ESG), HECS is dedicated to revitalising the heartland by empowering local merchants and enhancing the vibrancy of our town centres.
Success Story
Find out how Fun Learners’ School benefited from HECS’ assistance by tapping on our Service Excellence In Shop Training, and how our business advisor helped
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HECS shared about the Heartland Enterprise Placemaking Grant”, which encourages merchants to organise innovative placemaking activities. The company held a soup and tea tasting event to showcase their products and engage with customers.
“With the support, I could run interesting events to enhance brand awareness and take my business to the next level,”
HECS guided the company in implementing digital solutions like e-payment platforms, which helped to speed up transaction times between merchants, customers and suppliers.
“Previously we dealt with a lot of cash, so our customers had to go to the banks to withdraw money. It was a hassle but now we have PayNow, PayWave and other digital options, which makes it more convenient.”
HECS brought the company onboard the Visual Merchandising programme, which helps merchants refresh their store layout and develop capabilities in basic digital and visual merchandising.
“Our refreshed shopfront has enabled customers to locate us more easily as it was previously hard for them to find us. We now have more walk-ins.”
