Visual Merchandising Grant



Refresh your store layout and develop capabilities in basic digital and visual merchandising with the help of our pre-appointed visual merchandising vendor – Font Creative Pte Ltd (Retailers Market).

  • One-time support to defray 70% of solution costs (capped at S$8,400)
  • Develop capabilities in basic digital and visual merchandising through one-on-one advisory services and training at your shop
  • Create materials for online/offline marketing and promotion
  • Achieve at least one of the following outcomes to improve customer experience


  1. Improve shop layout and streamline workflow by at least 20%
  2. Increase customer servicing area by at least 20%
  3. Improve product visibility by at least 20%
  4. Increase likelihood of customers remembering your brand and product by at least 10%

Following the success of the first Visual Merchandising programme launched in Aug 2021, the programme has now been enhanced to include the following:

  1. Increased qualifying project cost to $12,000
  2. Greater emphasis on consultancy to enhance customer experience
  3. Extension of shopfront to include Outdoor Display spaces to align design and space optimisation*


  • Business entity is registered and incorporated in Singapore
  • Has a minimum of 30% local shareholding
  • Has a group annual turnover not exceeding S$100 million per annum based on the most recent audited report, or group employment not exceeding 200 employees
  • The company’s directors, shareholders and related companies, from the same trade, have not previously applied for the visual merchandising programme

Participating heartland enterprises must also:

  • Operate a physical shopfront in HDB estates
  • Complete the visual merchandising programme with the appointed vendor and attend the arranged training sessions; and
  • Commit to use the solution for at least 12 months.

At the end of the programme, both the visual merchandising vendor and the company are to sign an agreement to indicate that the project was completed.


How to apply

Speak to our business advisor to receive one-on-one support and advisory on how to sign on for the visual merchandising programme.