About Heartlands Festival

The inaugural Heartlands Festival is organised by the Heartland Enterprise Centre Singapore, supported by the Federation of Merchants’ Associations Singapore, and Enterprise Singapore.

It reinforces the message that heartland enterprises are a key thread in Singapore’s social fabric that continue to help foster a sense of shared identity and community spirit among Singaporeans. Through various engagement and inspiring stories, the festival hopes to build a common mindshare amongst the public – young and old – of the heartlands as a go-to destination to live, work, shop and play.

We want to encourage more Singaporeans to rediscover the hawkers, shops and places of interests in the heartlands, reimagine the future of the heartlands, and rejoice in the great food and shopping deals to celebrate the success of our progressive heartland enterprises.